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    Marketing Management Study Set 3
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    Exam 8: Identifying Market Segments and Targets
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    Marketers Use Two Broad Groups of Variables to Segment Consumer
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Marketers Use Two Broad Groups of Variables to Segment Consumer

Question 40

Question 40

Essay

Marketers use two broad groups of variables to segment consumer markets.Identify these groups and how they are used.

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Some researchers try to define segments ...

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