The Challenge for Marketers in Building a Strong Brand Is

Multiple Choice

The challenge for marketers in building a strong brand is ________.

A) ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge
B) pricing the product at a point that maximizes sales volumes
C) minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience
D) retain as many customers as possible in order to minimize the costs and pressure associated with continually generating new leads
E) maximizing customer value