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    Marketing Management Study Set 3
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    Exam 9: Creating Brand Equity
  5. Question
    The Famous "Plop,plop,fizz,fizz! Oh,what a Relief It Is!" Campaign Is
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The Famous "Plop,plop,fizz,fizz! Oh,what a Relief It Is!" Campaign Is

Question 113

Question 113

Multiple Choice

The famous "Plop,plop,fizz,fizz! Oh,what a relief it is!" campaign is a good example of what is called a brand ________.


A) element
B) bond
C) visual
D) personification
E) perception

Correct Answer:

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