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For a Brand to Succeed,marketers Must "Walk the Walk" and Ensure

Question 70

Multiple Choice

For a brand to succeed,marketers must "walk the walk" and ensure that employees and marketing partners do the same.Marketers often must use ________ to motivate those groups to support the brand.


A) global branding
B) retro-branding
C) internal branding
D) external branding
E) dual branding

Correct Answer:

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