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    Marketing Management Study Set 3
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    Exam 9: Creating Brand Equity
  5. Question
    A ________ Consists of All Products-Original as Well as Line
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A ________ Consists of All Products-Original as Well as Line

Question 69

Question 69

Multiple Choice

A ________ consists of all products-original as well as line and category extensions-sold under a particular brand.


A) brand line
B) brand variant
C) brand mix
D) licensed product
E) subbrand

Correct Answer:

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