Multiple Choice
According to Ries and Trout,Cadbury suffered from the ________ when the company allowed its brand to become diluted by putting their name on such variants as mashed potatoes,powdered milk,and soups,as well as chocolates and candies.
A) "greed is good" trap
B) "pyramid principle"
C) "branding fallout" concept
D) "image syndrome"
E) "line-extension" trap
Correct Answer:
Verified
Correct Answer:
Verified
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