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    Marketing Management Study Set 3
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    Exam 12: Setting Product Strategy
  5. Question
    In Offering a Product Line,companies Normally Develop a ________ and Modules
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In Offering a Product Line,companies Normally Develop a ________ and Modules

Question 98

Question 98

Multiple Choice

In offering a product line,companies normally develop a ________ and modules that can be added to meet different customer requirements.


A) convenience item
B) "best selling" item
C) staple item
D) product
E) basic platform

Correct Answer:

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