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    Marketing Management Study Set 3
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    Exam 12: Setting Product Strategy
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    ________ Are Major Purchases and Are Usually Bought Directly from the Producer
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________ Are Major Purchases and Are Usually Bought Directly from the Producer

Question 107

Question 107

Multiple Choice

________ are major purchases and are usually bought directly from the producer with the typical sale preceded by long negotiation periods.


A) Raw materials
B) Materials and parts
C) Business services
D) Capital goods
E) Installations

Correct Answer:

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