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    Marketing Management Study Set 3
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    Exam 13: Designing and Managing Services
  5. Question
    Services High in ________Qualities Are Those Services That Have Characteristics
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Services High in ________Qualities Are Those Services That Have Characteristics

Question 43

Question 43

Multiple Choice

Services high in ________qualities are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.


A) equipment
B) search
C) experience
D) personal attention
E) credence

Correct Answer:

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