Multiple Choice
Top firms audit both their own and their competitors' service performance on a regular basis by collecting ________ measurements to probe customer satisfaction.
A) chat room
B) voice of the customer
C) e-mail solicitation
D) consumer activist group
E) none of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q39: Services have five distinctive characteristics,one of these
Q40: Developing brand strategies for a service brand
Q41: Brand personality is an important image dimension
Q42: Services cannot be stored.Attempts to regulate the
Q43: Services high in _qualities are those services
Q45: Customers generally acknowledge when they are at
Q46: Some services are easy to evaluate by
Q47: Service offerings can be differentiated in numerous
Q48: Services cannot be seen,tasted,or felt before purchase.The
Q49: To match supply and demand on the