Multiple Choice
According to Berry,Parasuraman,and Zeithaml,________ is the single most important dimension of service quality.
A) listening
B) fair play
C) reliability
D) service design
E) recovery
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q14: Services have four distinctive characteristics that greatly
Q15: Marketing academics and consultants Jeffrey Rayport and
Q16: I have switched my dry cleaning provider
Q17: Services depend on who provides them and
Q18: There are three steps service firms can
Q20: Companies that _ disappointed customers to complain-and
Q21: When cell phone providers offer "weekends free,"
Q22: Services can be judged on customer importance
Q23: An example of a pure service provider
Q24: The last time you were in this