Multiple Choice
I have switched my dry cleaning provider because the cleaner did not perform up to my standards.This is an example of which of the following factors leading to customer switching behavior
A) Service encounter failure
B) Core service failure
C) Response to service failure
D) Involuntary switching
E) Competition
Correct Answer:

Verified
Correct Answer:
Verified
Q11: As companies collect,store,and use more information about
Q12: Service marketers have no problem in differentiating
Q13: The five determinants of service quality include
Q14: Services have four distinctive characteristics that greatly
Q15: Marketing academics and consultants Jeffrey Rayport and
Q17: Services depend on who provides them and
Q18: There are three steps service firms can
Q19: According to Berry,Parasuraman,and Zeithaml,_ is the single
Q20: Companies that _ disappointed customers to complain-and
Q21: When cell phone providers offer "weekends free,"