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    Marketing Management Study Set 3
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    Exam 13: Designing and Managing Services
  5. Question
    To Differentiate Its Service,a Provider Can Add ________ to the Package
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To Differentiate Its Service,a Provider Can Add ________ to the Package

Question 65

Question 65

Multiple Choice

To differentiate its service,a provider can add ________ to the package of services already provided.


A) secondary service features
B) primary service features
C) value bundling
D) branding
E) price bands of like services

Correct Answer:

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