Multiple Choice
To provide the best support,a manufacturer must identify the services customers value most and their relative importance.Johnson Controls introduced services that extend beyond its climate control equipment and components business to manage integrated facilities by offering products and services that optimize energy use and improve comfort and security.This is an example of adding ________.
A) facilitating services
B) extended warranties
C) life-cycle services
D) service contracts
E) value-augmenting services
Correct Answer:
Verified
Correct Answer:
Verified
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