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Pricing Methods Narrow the Range from Which the Company Selects

Question 121

Multiple Choice

Pricing methods narrow the range from which the company selects its final price.In selecting that price,the company must consider additional factors,including the impact of other marketing activities,company pricing policies,gain-and-risk-sharing pricing,and the impact of price on ________.


A) other parties
B) channels of distribution
C) channel partners
D) marketing activities
E) none of the above

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