Multiple Choice
One of the traps of instituting a price decrease is when that low price buys market share in the short term.The same customers will shift to any lower-priced product that may come along.This trap is called ________.
A) low-price trap
B) market-loyalty trap
C) shallow-pockets trap
D) low-quality trap
E) fragile-market-share trap
Correct Answer:
Verified
Correct Answer:
Verified
Q64: Psychological discounting involves setting an artificially high
Q119: The definition of _ prices is: In
Q120: Most companies will _ their list price
Q121: Pricing methods narrow the range from which
Q122: Your local retailer has instituted an EDLP
Q123: To maximize market share,a firm may use
Q125: Manufacturing costs such as rent,utilities,interest expense,and some
Q128: Movie matinees are priced lower than the
Q129: Your company has invested $1,000,000 in plant
Q144: A price indifference band is that section