Question 1

Database marketing works by using multivariate analysis, data segmentation, and automated tools to transform marketing from a proactive to a reactive process.

Accepted Answer

A) True 
 B)False

Question 2

A _____ acts as an interface to a database, retrieving data for users and allowing users to enter data in the database.

Accepted Answer

A)  data-driven Web site 
B)  flat Web page 
C)  stationary Web page 
D)  static Web site

Question 3

_____, used in object-oriented databases, refers to new objects being created faster and more easily by entering new data in attributes. ​

Accepted Answer

A)  Inheritance 
B)  Encapsulation 
C)  Fragmentation 
D)  Counterbalance

Question 4

Which of the following statements is true of data marts and data warehouses?

Accepted Answer

A)  Consolidating information from different departments is easier in data marts than in data warehouses. 
B)  Data marts have more extended scope than data warehouses. 
C)  Access to data is often slower in data marts than in data warehouses. 
D)  Data marts usually perform the same types of analysis as data warehouses.

Question 5

In the context of database marketing, when a buyer is segmented on the basis of variable psychographics, it explains _____.

Accepted Answer

A)  why the buyer buys a product or service 
B)  who the buyer is 
C)  how the buyer buys a product or service 
D)  where the buyer is

Exam 3: Database Systems, Data Warehouses and Data Marts

Database marketing works by using multivariate analysis, data segmentation, and automated tools to transform marketing from a proactive to a reactive process.

A _____ acts as an interface to a database, retrieving data for users and allowing users to enter data in the database.

_____, used in object-oriented databases, refers to new objects being created faster and more easily by entering new data in attributes. ​

Which of the following statements is true of data marts and data warehouses?

In the context of database marketing, when a buyer is segmented on the basis of variable psychographics, it explains _____.

_____, used in object-oriented databases, refers to new objects being created faster and more easily by entering new data in attributes.