Nessca Corp

Multiple Choice

Nessca Corp. manufactures electronic gadgets. It instructs its marketing team to competitively advertise and promote its gadgets. The company, instead of believing in market research, believes that the market will absorb more products if customers are made aware of the products. The workforce of Nessca Corp. is most likely to:

A) be inward looking, focusing on selling what the firm makes.
B) take responsibility for the customers' well-being and interests.
C) assume that sales depend on a customer's decision to purchase a product.
D) focus on determining the needs of the customers rather than selling aggressively.