Multiple Choice
Herbert and Lily wanted to purchase a new set of curtains for their bedroom. However, they could not decide upon which color to pick. Herbert chose solid-dark-blue curtains whereas, Lily picked lilac curtains with embroidery on it. In this scenario, the difference between Herbert and Lily's choices is due to their _____.
A) involvement
B) gender
C) age
D) lifestyle
Correct Answer:

Verified
Correct Answer:
Verified
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