Question 1

Which of the following is a psychographic segmentation variable?

Accepted Answer

A) Usage rate of a product 
B) Geodemographics 
C) Gender 
D) Ethnicities

Question 2

The final step in market segmentation is selecting segmentation descriptors.

Accepted Answer

A) True 
 B)False

Question 3

Terra Corp. produces a wide range of furniture, such as cabinets, book cases, and wardrobes. It divides its consumer market into several groups of people who have similar interests in wooden furniture. In this context, dividing its consumer market most likely:

Accepted Answer

A) allows Terra Corp.to meet the markets' needs with a single marketing mix. 
B) enables Terra Corp.to define customer needs and wants precisely. 
C) eliminates the need for defining marketing objectives. 
D) allows Terra Corp. to use an undifferentiated targeting strategy.

Question 4

According to family life cycle segmentation, young married or divorced couples with children have high liquid assets.

Accepted Answer

A) True 
 B)False

Exam 8: Segmenting and Targeting Markets

Which of the following is a psychographic segmentation variable?

The final step in market segmentation is selecting segmentation descriptors.

Terra Corp. produces a wide range of furniture, such as cabinets, book cases, and wardrobes. It divides its consumer market into several groups of people who have similar interests in wooden furniture. In this context, dividing its consumer market most likely:

According to family life cycle segmentation, young married or divorced couples with children have high liquid assets.