Multiple Choice
Kirksand Airlines is well known for providing excellent customer service to its flyers. The staff members enquire and listen carefully to each flyer's wants and needs. If a flyer has any specific requests, the staff members ensure that they are immediately attended to. In this scenario, Kirksand Airlines has based its customer relationship management on the trend of _____.
A) personalization
B) mass marketing
C) loyalty
D) technology
Correct Answer:

Verified
Correct Answer:
Verified
Q36: With the personal and targeted nature of
Q36: Which of the following occurs when sales
Q38: The editorial board of Gamers' Page, a
Q39: Prisly Inc. is a multinational company that
Q43: In the context of family life cycle
Q44: In the context of gender segmentation, which
Q45: The purpose of market segmentation is to:<br>A)change
Q69: _ is market segmentation on the basis
Q83: Which of the following is an advantage
Q95: In the context of customer relationship management