Multiple Choice
Prisly Inc. is a multinational company that specializes in manufacturing and selling high-end cars. It launches a new car Gwen 2.0 that becomes highly successful in the market because of its cheap price and excellent specifications. However, this leads to a significant decline in the sales of Sanders Inc.'s other cars. This scenario exemplifies _____.
A) segmentation
B) differentiation
C) cannibalization
D) personalization
Correct Answer:
Verified
Correct Answer:
Verified
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