Multiple Choice
Trower Inc. has launched a new smartphone in two different variants. Both variants of the smartphone have a similar design but have different hardware specifications. The company uses this strategy so that the smartphone can be afforded by most people. In this scenario, Trower Inc. most likely uses _____.
A) usage-rate segmentation
B) income segmentation
C) gender segmentation
D) age segmentation
Correct Answer:
Verified
Correct Answer:
Verified
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