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    Exam 8: Segmenting and Targeting Markets
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    _____ Is a Positioning Base That Focuses on a Personality
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_____ Is a Positioning Base That Focuses on a Personality

Question 34

Question 34

Multiple Choice

_____ is a positioning base that focuses on a personality or type of consumer.


A) Product class
B) Attribute
C) Product user
D) Emotion

Correct Answer:

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