Dunchen Moo, a Manufacturer of Dairy Products, Sells Milk Powders

Multiple Choice

Dunchen Moo, a manufacturer of dairy products, sells milk powders, flavored whipped cream, and yogurts. It markets a number of yogurts, including Dunchen All Natural, Dunchen Fruit on the Bottom, Dunchen Light & Fit, DunActive, and Dun-o-nino. The large variety of yogurts sold by the Dunchen brand is collectively an example of a _____.

A) market segment
B) target market
C) product mix
D) product line