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Yater's Inc

Question 67

Multiple Choice

Yater's Inc.is a food and beverage company based in the United States.The company decides to market and sell its products in all European countries under the same brand name.In this scenario,Yater's Inc.has decided to use a(n) _____.


A) transactional marketing strategy
B) co-branding strategy
C) one-brand-name strategy
D) individual branding strategy

Correct Answer:

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