Multiple Choice
Which of the following statements is true of a specialty product?
A) It is widely distributed in a geographic area so that sufficient quantities can be sold.
B) It is marketed using selective,status-conscious advertising to maintain its exclusive image.
C) It is easily substituted with products that have the same features.
D) It is unknown to a potential buyer or a known product that the buyer does not actively seek.
Correct Answer:
Verified
Correct Answer:
Verified
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