Discuss the Significance of Product Mix Width and Product Line

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The Answer is Answers will vary. Product mix width (or breadth) refers to the number of product lines an organization offers. Product line depth is the number of product items in a product line. Firms increase the width of their product mix to diversify risk. To generate sales and boost profits, firms spread risk across many product lines rather than depend on only one or two. Firms also widen their product mix to capitalize on established reputations. Firms increase the depth of their product lines to attract buyers with different preferences, to increase sales and profits by further segmenting the market, to capitalize on economies of scale in production and marketing, and to even out seasonal sales patterns.

Discuss the Significance of Product Mix Width and Product Line

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Discuss the Significance of Product Mix Width and Product Line

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