The Newly Opened Stone Restaurant Was Unable to Attract a Lot

Multiple Choice

The newly opened Stone Restaurant was unable to attract a lot of customers. Since the owner of the restaurant had to pay back the loan that he had taken to start the restaurant, he decided to offer a 20 percent discount on the entire menu on weekends. In this scenario, the owner's pricing objective is a(n) _____.

A) market share maximization objective
B) profit maximization objective
C) asset maximization objective
D) sales maximization objective