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Fresnas Designs Inc

Question 63

Multiple Choice

Fresnas Designs Inc. is a company known for its quality interior decorations, customized service, and affordable prices. Given the high demand for its service, the management of Fresnas Designs Inc. could price its products higher, but it prefers to price its products such that it will earn a reasonable revenue. The management of Fresnas Designs Inc. bases its pricing policy on _____.


A) sales maximization
B) earning satisfactory profits
C) creating retained earnings
D) status quo pricing

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