In Service-Dominant Logic, a Service Is Defined As

Multiple Choice

In service-dominant logic, a service is defined as,

A) The features and attributes of the firm's output with respect to a customer's interaction
B) The application of specialized competences through deeds, processes, and performance for the benefit of another entity or the entity itself.
C) The application of integrated marketing communications between the producer's service and the customer
D) None of the above