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Kitayama and Colleagues (2004) Conducted an Investigation Comparing Cognitive Dissonance

Question 41

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Kitayama and colleagues (2004) conducted an investigation comparing cognitive dissonance across Japanese and Canadian participants. All participants were asked to rank CDs. Participants in one condition were asked to choose one CD to keep among their middle two rankings, while participants in another condition were given a CD without choice. While completing these study procedures one group of participants was exposed to a poster with faces, designed to prime the concept of other people. Results showed that the poster manipulation ________ cognitive dissonance for ________ participants.


A) reduced; Japanese
B) amplified; both Japanese and Canadian
C) amplified; Canadian
D) amplified; Japanese

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