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Laureano Has a Strong Preference for Honda Over All Other

Question 42

Multiple Choice

Laureano has a strong preference for Honda over all other car brands. When it came time to buy a new car, there was a promotion on Nissans and Laureano elected to buy one, even though he likes Hondas better. According to the research described in the textbook, why would this scenario increase dissonance in the wake of Laureano's attitude-inconsistent behavior?


A) The behavior was based on introspection.
B) There was sufficient justification for the behavior.
C) The behavior has long-term negative consequences.
D) The behavior was freely chosen.

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