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  2. Topic
    Business
  3. Study Set
    The Dynamics of Persuasion Communication
  4. Exam
    Exam 10: Who Says It: Credibility and Social Attractiveness
  5. Question
    When Persuaders Are Perceived to Have Violated a Knowledge Bias
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When Persuaders Are Perceived to Have Violated a Knowledge Bias

Question 1

Question 1

Multiple Choice

When persuaders are perceived to have violated a knowledge bias, they ______________.


A) lose credibility
B) gain credibility
C) gain likability
D) Lose likability

Correct Answer:

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