Which of the Following Is a Reason Why "Mere Exposure

Multiple Choice

Which of the following is a reason why "mere exposure" works as an advertising technique?

A) People attribute higher likeability to messages they repeatedly receive
B) Consumers infer that advertisements that come more quickly to mind as a result of mere exposure are ones that similar peers like a lot
C) Messages are easier to process and encode when they have been seen or heard before
D) All of the above