Which of the Following Is an Advantage of Countertrade

Multiple Choice

Which of the following is an advantage of countertrade?

A) The cash that the seller receives upon selling received goods is always more than expected.
B) It can help a firm get a foothold in new markets, leading to new customer relationships.
C) It is simple, easy, and time-saving because deals are easily agreed upon.
D) It is a high-control strategy that requires substantial resource commitment when compared to an equity joint venture.