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  3. Study Set
    Fundamentals of Marketing
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    Exam 7: Pricing and Value Creation
  5. Question
    The Pricing Approach Where Prices Are Set Based on What
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The Pricing Approach Where Prices Are Set Based on What

Question 2

Question 2

Multiple Choice

The pricing approach where prices are set based on what customers believe to offer value is called:


A) The cost-oriented approach.
B) The competitor-oriented approach.
C) The demand-oriented approach.
D) The value-oriented approach.

Correct Answer:

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