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  3. Study Set
    Fundamentals of Marketing
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    Exam 6: Proposition and Branding Decisions
  5. Question
    The Augmented Product Consists of the Embodied Product Plus All
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The Augmented Product Consists of the Embodied Product Plus All

Question 3

Question 3

True/False

The augmented product consists of the embodied product plus all those other factors that are necessary to support the purchase and any post-purchase activities.

Correct Answer:

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