Multiple Choice
Which of the following is an example of existing theories of media reception?
A) Media consumers are passive audiences, absorbing whatever values and information the mass media 'injects' into them.
B) Media consumers are critical and informed. Women, for example, may recognize the patriarchal ideology of a television show, but can still enjoy the program.
C) Media consumers are likely to interpret the same program differently based on age, gender, and race.
D) Media reception is not static, but varies based on what role the media plays in every day activities.
E) All of the above
Correct Answer:

Verified
Correct Answer:
Verified
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