What Is the Objective of Textual Analysis of Media Texts

Multiple Choice

What is the objective of textual analysis of media texts, such as newspaper articles or television programming?

A) To prove that mass media is a hegemonic social institution, representing only the perspective and values of the dominant culture.
B) To uncover the ways organizations and corporations use mass media to subtly advertise their products.
C) To examine the cultural codes and frames that are used to interpret an event and make it meaningful and comprehensible.
D) To carefully read and understand the objective facts of a particular current event.
E) All of the above