Multiple Choice
The process of assessing and interpreting the information gathered through market intelligence and environmental scanning
Is called
A) marketing research.
B) marketing strategy.
C) environmental analysis.
D) fiscal audit.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q21: What is SWOT analysis used for?<br>A) Studying
Q22: What entails the strategic analysis area of
Q23: What does OT stand for in SWOT?<br>A)
Q24: Scenario analysis provides<br>A) a way to analyse
Q25: The two types of scenario analysis and
Q27: Scenario analysis helps managers to build<br>A) a
Q28: Which of the following is NOT an
Q29: Which of the following is Not an
Q30: What are the forces of Porter's five
Q31: Some of the components of the resource-based