Question 1

What is SWOT analysis used for?

Accepted Answer

A)  Studying internal organizational capabilities 
B)  Studying external challenges 
C)  Integrating internal analysis and external analysis to get a strategic fit 
D)  None of the options given are correct.

Question 2

What entails the strategic analysis area of strategic marketing management?

Accepted Answer

A)  Tactical plans, leadership styles 
B)  Understanding the strategic position of the organization in terms of its external environment and internal resources 
C)  Direction of development, method of development 
D)  SMM

Question 3

What does OT stand for in SWOT?

Accepted Answer

A)  Opportunities, Threats 
B)  Opportunism, Threat 
C)  Opportunity, Treat 
D)  None of the options given are correct.

Question 4

Scenario analysis provides

Accepted Answer

A)  a way to analyse past transactions. 
B)  a way to analyse customers' requirements. 
C)  alternative ways for investing in information to reduce environmental uncertainty. 
D)  a way to analyse competitors.

Question 5

The two types of scenario analysis and planning are

Accepted Answer

A)  competitive scenarios and market scenarios. 
B)  internal scenarios and external scenarios. 
C)  strategy-developing scenarios and decision-driven scenarios. 
D)  historical scenarios and present scenarios.

Question 6

The process of assessing and interpreting the information gathered through market intelligence and environmental scanning
Is called

Accepted Answer

A)  marketing research. 
B)  marketing strategy. 
C)  environmental analysis. 
D)  fiscal audit.

Question 7

Scenario analysis helps managers to build

Accepted Answer

A)  a financial information system. 
B)  a production-based technology system. 
C)  a strategic monitoring system that enables the organization to formulate robust defensive strategies in times of uncertainty. 
D)  a human resources monitoring system.

Question 8

Which of the following is NOT an example of support activities in Porter's Value Chain analysis?

Accepted Answer

A)  Technology development 
B)  Technology development 
C)  Operation 
D)  Firm infrastructure

Question 9

Which of the following is Not an option in the functions of competitor intelligence system?

Accepted Answer

A)  Summaries of the data 
B)  Ranking the data by the reliability of the source 
C)  Files on competitors 
D)  Proforma financial statements on competitors under different scenarios

Question 10

What are the forces of Porter's five forces model?

Accepted Answer

A)  Threat of potential entrants, bargaining power of sellers, bargaining power of suppliers, threat of substitutes, competitive rivalry 
B)  Threat of potential entrants, bargaining power of buyers, bargaining power of suppliers, threat of subsidiaries, competitive rivalry 
C)  Threat of potential entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitutes, competitive fraternity 
D)  Threat of potential entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitutes, competitive rivalry

Question 11

Some of the components of the resource-based approach to analysing the internal environment are

Accepted Answer

A)  human resource only. 
B)  intangible resource only. 
C)  physical resource only. 
D)  All of the options given are correct.

Question 12

The biggest criticism of the use of the SWOT analysis is the

Accepted Answer

A)  typewriter approach. 
B)  trial balance approach. 
C)  fiscal approach. 
D)  balance sheet approach.

Question 13

The 'micro' or competitive environment includes

Accepted Answer

A)  political and economic factors. 
B)  technological and environmental factors. 
C)  internal resources and capabilities. 
D)  the forces or groups that directly affect, and are affected by, an organization's major operations.

Question 14

What is environmental scanning?

Accepted Answer

A)  Is the process of gathering information about the various forces in the environment. It involves observation, perusal of secondary sources, such as business, trade, government and general interest publications, and marketing research. 
B)  Is the process of assessing and interpreting the information gathered through market intelligence. 
C)  Is the process of gathering information about the various forces in the environment. It involves observation, perusal of secondary sources, such as business, trade, government and general interest publications, and marketing research, and is also the process of assessing and interpreting the information gathered through market intelligence. 
D)  None of the options given are correct.

Question 15

Which of the following are NOT elements of the marketing environment?

Accepted Answer

A)  Economy, customers, corporate policy, management decision makers 
B)  Technology, customers, competitors, distributers 
C)  Economy, suppliers, management systems, financial resources 
D)  None of the options given are correct.

Exam 2: Environmental and Internal Analysis: Market Information and Intelligence