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    Strategic Marketing
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    Exam 2: Environmental and Internal Analysis: Market Information and Intelligence
  5. Question
    What Is 'Benchmarking
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What Is 'Benchmarking

Question 3

Question 3

Multiple Choice

What is 'benchmarking'?


A) It is an internal soul searching exercise.
B) It is a one-off analysis of competitors.
C) It is a continuous process of measuring products, services, and practices against those offered by leading competitors.
D) None of the options given are correct.

Correct Answer:

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