Question 1

Edgerank is:

Accepted Answer

A)  an SEO strategy 
B)  a means of reaching a target 
C)  the ranking algorithm for Facebook 
D)  a commercial intent tool 
E)  a blog ranking site

Question 2

Which is TRUE about Sponsored Stories?

Accepted Answer

A)  people loved it 
B)  Facebook ran them without permission 
C)  people were surprised to see their pictures promoting products 
D)  they were used by people to rate review sites 
E)  they rate blogger stories

Question 3

Which of the following does Patagonia use for their subject-specific blogs?

Accepted Answer

A)  Facebook 
B)  Wordpress 
C)  Tumblr 
D)  WhatsApp 
E)  Pinterest

Question 4

Which of the following is NOT a platform for delivering ads?

Accepted Answer

A)  mobile web 
B)  mobile apps 
C)  programmatic buying 
D)  real time bidding 
E)  none of the above

Question 5

Which of the following is TRUE about real time bidding?

Accepted Answer

A)  advertisers pay a fixed price for ad space 
B)  it is not available on mobile platforms 
C)  it's conducted as an auction 
D)  it is not a form of programmatic buying 
E)  it's part of Google's search engine

Question 6

How can brands share content using blogs?

Accepted Answer

A)  by linking to other sites 
B)  reaching out to readers 
C)  creating valuable content 
D)  using keywords searchable by Google 
E)  all of the above

Question 7

What is the primary means for people in India to access the internet?

Accepted Answer

A)  desktop computer 
B)  wired connection 
C)  mobile 
D)  ipad 
E)  both c and d

Question 8

Which of the following is NOT a goal for a company's blog?

Accepted Answer

A)  build engagement 
B)  improve SEO 
C)  direct people to a website 
D)  run display ads 
E)  own their branded content

Question 9

What percent of clicks occur for the first item in the search results?

Accepted Answer

A)  less than 10% 
B)  33% 
C)  50% 
D)  80% 
E)  95%

Question 10

Pablo's interior design website had a visitor who looked at his contact information and a number of pages on the site, but did not send any email. Pablo then targeted the visitor on the next site visited. This is known as:

Accepted Answer

A)  programmatic 
B)  traditional 
C)  real time bidding 
D)  remarketing 
E)  auctioneering

Question 11

A new high fashion clothing brand wants to reach out to bloggers with new designs. What would you recommend in terms of approaching the top fashion bloggers?

Accepted Answer

The answer of A new high fashion clothing brand wants...

Question 12

Dennis writes a daily sports blog that the New York Times links to on the newspaper's sports page. For the New York Times this represents a:

Accepted Answer

A)  Facebook post 
B)  outbound link 
C)  posted link 
D)  inbound link 
E)  search link

Question 13

Which of the following helps advertisers on Facebook manage multiple campaigns?

Accepted Answer

A)  Edgerank 
B)  Atlas 
C)  Analytics 
D)  Power Editor 
E)  none of the above

Question 14

Which of the following is NOT one of the methods used by Facebook to earn revenue?

Accepted Answer

A)  advertisements aimed at the user base 
B)  third party display ads 
C)  tracking customer behaviors and selling the data 
D)  fees to app developers/vendors 
E)  percentage of sales from vendor sites

Question 15

What percentage of branded content appears in the newsfeeds of followers?

Accepted Answer

A)  less than 10% 
B)  33% 
C)  50% 
D)  80% 
E)  95%

Question 16

Which factor according to Searchmetrics has the highest correlation with Google search engine rankings?

Accepted Answer

A)  links 
B)  Adwords 
C)  click through rate 
D)  Google Plus 
E)  Pinterest

Question 17

The term 'amplify' means that firms use which of the following to build their social strategy?

Accepted Answer

A)  owned media 
B)  paid media 
C)  social media 
D)  blogs 
E)  email

Question 18

In which country is Facebook NOT dominant?

Accepted Answer

A)  USA 
B)  Canada 
C)  Brazil 
D)  UK 
E)  China

Question 19

Which of the following does Facebook NOT allow businesses to do on their site?

Accepted Answer

A)  buy paid media 
B)  send messages to followers 
C)  target Facebook users 
D)  set up a free Facebook page 
E)  track posts

Question 20

Which of the following means that a blog posts URLs of other sites on its pages?

Accepted Answer

A)  Facebook posts 
B)  outbound links 
C)  posted links 
D)  inbound links 
E)  search links

Exam 9: Executing Strategy