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    Exam 10: Integrating Media
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    Which Term Describes When an Individual Is Exposed to a Message
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Which Term Describes When an Individual Is Exposed to a Message

Question 36

Question 36

Multiple Choice

Which term describes when an individual is exposed to a message?


A) cost per click
B) gross ratings points
C) share of voice
D) view
E) impression

Correct Answer:

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