True/False
Packaging and signage should not be used as a secondary medium.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q10: Point-of-decision (P-O-D) media are secondary media and
Q11: The Blitz Pattern is both effective and
Q12: There are two ways to select P-O-D
Q13: The rationale behind imagery transfer is that
Q14: Secondary media are usually chosen to boost
Q15: Double-duty ads are called "double duty" because
Q16: Prime-time TV advertising is the best option
Q18: The "media balloon" represents just the trade-off
Q19: Pre-season advertising is not worth using because
Q20: The Wedge Pattern occurs for the typical