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    Marketing Communications Objectives Strategy Tactics
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    Exam 9: Media-Type Selection and the Reach Pattern
  5. Question
    Prime-Time TV Advertising Is the Best Option for Advertisers Selling
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Prime-Time TV Advertising Is the Best Option for Advertisers Selling

Question 16

Question 16

True/False

Prime-time TV advertising is the best option for advertisers selling high-involvement/informational products or services.

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