True/False
The Shifting Reach Pattern is quite easy to implement because you simply concentrate your advertising on one or two particular media vehicles for one advertising cycle, then change to another non-overlapping small set of vehicles for the next advertising cycle, and so forth.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: The reach pattern controls the degree and
Q2: Small-audience local retail advertisers require a medium
Q3: The Internet and magazines are not appropriate
Q4: The duration of advertising cycle is determined
Q5: The Awareness Reach Pattern applies to consumer
Q7: Roberts' data suggest that the 1 day
Q8: The primary medium has only to deliver
Q9: The primary medium has only to deliver
Q10: Point-of-decision (P-O-D) media are secondary media and
Q11: The Blitz Pattern is both effective and