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    Marketing Communications Objectives Strategy Tactics
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    Exam 9: Media-Type Selection and the Reach Pattern
  5. Question
    The Internet and Magazines Are Not Appropriate for Brand Recall
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The Internet and Magazines Are Not Appropriate for Brand Recall

Question 3

Question 3

True/False

The Internet and magazines are not appropriate for brand recall or low-involvement/transformational brand attitude campaigns.

Correct Answer:

verifed

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