True/False
Random duplication between vehicles across media types produces the conclusion that multi-media campaigns are excellent for frequency but inadequate when there is a high reach requirement.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q1: The minimum effective frequency level for a
Q2: The frequency rule says to buy repeated
Q3: The concept of effective frequency asserts that
Q5: The MEF/c formula is MEF/c = 1+TA+BA+BATT+PI.
Q6: Factors such as "media environment" or "quality
Q7: Disposition to purchase is measured based on
Q8: Constant reach with a frequency of LC+1
Q9: LC+1 for brand recall refers to setting
Q10: The highest MEF/c, 11/c, could occur only
Q11: The 1-week advertising cycle is recommended for